Thoughts on Quattro ending Cross Platform Support

In a message today, Quattro Wireless announced that it will only support iAds and cease support for other platforms. In a letter to their network, the company says:

"We are no longer accepting new campaigns for the Quattro Wireless Network, and we will soon begin winding down existing campaigns. As of September 30, we will support ads exclusively for the iAd Network."

At Greystripe, we think that Quattro’s decision to drop support for major audience segments on non-Apple platforms is ultimately bad for their advertisers and developers. Advertisers care about audiences, reach and user engagement, not specific platforms. As the Android audience catches up to iPhone and Blackberry continues to improve the potential for user engagement, these smartphone platforms will become increasingly important for advertisers. Greystripe, as an independent mobile ad network, is committed to the needs of advertisers, enabling them to engage their target audience on all major mobile platforms.

Any advertisers or developers negatively impacted by the announcement today, check us out.