Mobile Web Launch Highlights

Our mobile web launch was such a great success that we wanted share some highlights with you. Check out what the press is saying:

From Anthony Ha, VentureBeat:

"This move seems to fit into recent debates about whether mobile websites or downloadable apps will become the dominant format for consuming content on smartphones. But Chang said Greystripe isn’t choosing one over the other. For publishers like IAC, there are some properties that make more sense as apps, and others than make sense as websites. With Greystripe, you can make money either way, or through a combination of the two. And the brand advertisers that Greystripe works with care mainly about reaching a specific audience, regardless of which phone they’re using, or whether it’s in an app versus the mobile browser."

From Leena Rao, TechCrunch:

"The mobile ad network arena is a competitive space, filled with tech giants like Apple and Google, as well as large independent networks like Millennial Media. For Greystripe, the mobile web offering also presents the opportunity to attract advertisers who want to reach audiences across the mobile web, iPhone, iPad, Android and Blackberry. And for publishers, Greystripe says that serving ads via their network can be lucrative."

From Tony Bradley, PC World:

"Apple upset the proverbial apple cart when it launched the proprietary iAd mobile advertising platform. Greystripe is shaking things up again, though, by offering the interactivity and rich media experience of iAd, but in a cross-platform model that isn't shackled to Apple apps."

If you want to learn more about how Greystripe is bringing rich ad formats to the mobile web, here are some great articles:

• PC World Greystripe Delivers iAd Experience without the Apps
• New York Times (syndicated from RWW) Advertisers Shifting Attention From Apps to Mobile Web and HTML5
• Examiner Bringing Sexy Back to Mobile Advertising
• Examiner (Part 2) Boosting the Power Towards Mobile Search
• All Things D Apps Are Ascendant, but the Mobile Web Isn’t Going Away
• TechCrunch Greystripe Brings Rich Media Ad Formats To The Mobile Web
• VentureBeat Greystripe's Mobile Ads Break Free From Their App Prison
• ReadWriteWeb Advertisers Shifting Attention from Apps to Mobile Web and HTML5
• MarketWatch (syndicated) Apple Unwraps Wireless Printing for Devices

If you are an advertiser, click here to learn more.

If you are a publisher, click here to learn more.