Adobe and Greystripe have released an update on their collaboration announced in May to promote cross-platform standards for Flash and HTML5 mobile ads.
Today, we rolled out a couple of demo ads to show off the new ad format. Five other rich media and video advertising companies will join us in promoting the new format and drive efficiency and consistency for advertisers and agencies.
“Cross platform ad standards are critical for taking mobile advertising to the next level,” said Michael Chang, CEO of Greystripe. “Following Greystripe and Adobe’s announcement in May, a range of industry players have come together to drive this initiative forward in the interest of advertisers and agencies. We're happy to continue our relationship with Adobe and continue to raise the bar for expectations with mobile ads.”
Adobe’s choice of Greystripe is a testament to our leadership in delivering the most engaging rich media ads across mobile platforms. Greystripe's proprietary Lightning Technology has enabled advertisers and agencies to deliver Flash-authored ads to mobile devices across platform including iDevices for almost two years.
Come see me discuss Greystripe rich media ads and Lightning Technology on Wednesday at Adobe MAX at the session Move It! Shake It! All in Sync: It's the 2010 Rich Media Ad Shootout.
A special thanks to our demo partners Buick and McDonald's Operators Association of Southern California.
Today, we rolled out a couple of demo ads to show off the new ad format. Five other rich media and video advertising companies will join us in promoting the new format and drive efficiency and consistency for advertisers and agencies.“Cross platform ad standards are critical for taking mobile advertising to the next level,” said Michael Chang, CEO of Greystripe. “Following Greystripe and Adobe’s announcement in May, a range of industry players have come together to drive this initiative forward in the interest of advertisers and agencies. We're happy to continue our relationship with Adobe and continue to raise the bar for expectations with mobile ads.”
Adobe’s choice of Greystripe is a testament to our leadership in delivering the most engaging rich media ads across mobile platforms. Greystripe's proprietary Lightning Technology has enabled advertisers and agencies to deliver Flash-authored ads to mobile devices across platform including iDevices for almost two years.
Come see me discuss Greystripe rich media ads and Lightning Technology on Wednesday at Adobe MAX at the session Move It! Shake It! All in Sync: It's the 2010 Rich Media Ad Shootout.
A special thanks to our demo partners Buick and McDonald's Operators Association of Southern California.
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