Greystripe's Shakeable Ad for Corona Delivers Results

We are proud to share another great advertiser brand lift study. According to comScore, the recent Corona “Win a Beach Getaway” mobile advertising campaign, created with Greystripe and Horizon Media, proved effective across all metrics, including a 49 percent lift in purchase intent and a 13 percent lift in brand awareness. The campaign utilized Greystripe's Immersion Ads and ran across our network from May 17 - July 4.

“We were very impressed with the results of our campaign with Greystripe, from the increase in purchase intent and brand awareness to the level of interactivity and engagement,” said Anup Shah, brand manager of Corona/Corona Light, Crown Imports. “Greystripe’s Immersion Ads are an extremely effective way to engage consumers and achieve brand goals."

Check out the video below and the press release for more details.