Greystripe Partners with MNI to Target Regional Mobile Ads

The local ad market is projected to grow to $2 billion in 2014 and Greystripe is ready to dive in. We are really excited about our recently announced partnership with Time Inc. unit, Media Networks, Inc. (MNI), which will enable us to truly tap into the local, brand ad market.

Through the partnership, Greystripe will leverage MNI's 60+ person salesforce who will sell local ads that will appear in Greystripe's network. MNI will leverage Greystripe's rich media ad formats (including Lightning Technology) and inventory of mobile apps and websites. Talk about a match made in local mobile advertising heaven!

For developers and publishers in the Greystripe Network, this mean higher CPMs from premium locally-targeted brand campaigns.

Get the full scoop here:

• All Things D "Greystripe Targets Regional Mobile Ads, Not the More Trendy Hyper-Local Ads"
• VentureBeat "Greystripe partners with MNI for local mobile ads"
• MediaPost "Greystripe, Media Networks Team On Local Mobile Advertising"