Meet our featured Developer of the Month, OMGPOP. OMGPOP was founded in 2006 and has been making real times games ever since. OMGPOP is a place to hang out, play free multiplayer games, chat and makes friends. We spoke with Wilson Kriegel, Chief Revenue Officer, to get the inside scoop.What is your company's focus and where are they heading?
We are focused on developing fun, social, engaging and freemium gaming experience across platforms.
What inspired your company to develop apps and get into this space initially?
The company is several years old now and started as a casual flash multiplayer developer and gaming destination, called omgpop.com. We since evolved our offering to meet market opportunities and leveraged our expertise, which includes Facebook and Mobile.
The company is several years old now and started as a casual flash multiplayer developer and gaming destination, called omgpop.com. We since evolved our offering to meet market opportunities and leveraged our expertise, which includes Facebook and Mobile.
Who are the company's founders and what is their background?
The founders of the company were developers and engineers.
The founders of the company were developers and engineers.
How big is your team?
The company has 50 employees now, mostly all developers, artists, designers and engineers.
The company has 50 employees now, mostly all developers, artists, designers and engineers.
Which platforms (iOS, Android, mobile web) are you working on and what are the deciding factors for new platform support?
We happen to be one of the few developer/publishers on all platforms, web, FB and mobile. On mobile we focused on iOS at first, as the market was more mature and the monetization much stronger. We are now moving forward and releasing games on iOS, Android and Kindle Fire. Android is growing at a rapid rate globally providing huge scale, and we feel that there is a first mover advantage and also strong monetization upside for the Kindle Fire.
We happen to be one of the few developer/publishers on all platforms, web, FB and mobile. On mobile we focused on iOS at first, as the market was more mature and the monetization much stronger. We are now moving forward and releasing games on iOS, Android and Kindle Fire. Android is growing at a rapid rate globally providing huge scale, and we feel that there is a first mover advantage and also strong monetization upside for the Kindle Fire.
What should developers be thinking about as they develop their monetization strategy, specifically how they balance different revenue streams?
The audience, game genre, demo and platform. All of these have a huge impact on who, how much, how, how frequently a user base can drive revenues within a game. Building for ad monetization and currency monetization is very different and requires different expertise and resources pre- and post-game launch. Most often, casual game genre are ad supported with a premium upgrade and more immersive deep games tend to be virtual currency based.
The audience, game genre, demo and platform. All of these have a huge impact on who, how much, how, how frequently a user base can drive revenues within a game. Building for ad monetization and currency monetization is very different and requires different expertise and resources pre- and post-game launch. Most often, casual game genre are ad supported with a premium upgrade and more immersive deep games tend to be virtual currency based.
Why did you choose to work with Greystripe?
After research, references and market information, Greystripe -- who has a long history in the mobile games market -- stood out as someone who could deliver on key requirements, from ease of integration of its technology, insights into ad monetization integration, account management and a premium advertising monetization offering contextual to the games vertical. This driven by strong fill rate of rich media ad types at high CPMs, with relevant advertisers that can deliver strong CTR.
After research, references and market information, Greystripe -- who has a long history in the mobile games market -- stood out as someone who could deliver on key requirements, from ease of integration of its technology, insights into ad monetization integration, account management and a premium advertising monetization offering contextual to the games vertical. This driven by strong fill rate of rich media ad types at high CPMs, with relevant advertisers that can deliver strong CTR.
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